January 31, 2010

The Differences Between Marketing, Advertising & Propaganda

Marketing, Advertising & Propaganda may seem very similar but if you look past the idea of a company just trying to get a product or service out to people, then you will see they are very different from one another.

Marketing is more about satisfying customers wants and needs and trying to improve products for customers. Marketing involves stimulating a demand, while advertising is more involved in convincing customers to buy a product or service. Marketing and advertising have more similarities with each other than propaganda. Propaganda is a form of communication aimed at influencing the attitude of a community at some cause or position.

I believe that the "war on terror" is a form of propaganda. Through the media they influenced people on what position to take. No matter which side of the war you are on, there will always be propaganda misleading people with distorted ideas and exagerations. Peoples views can be altered so quickly just by the influence of media and propaganda. I don't believe the "war on terror" is in anyway marketing because it is not satisfying everyones ideas and demands.

Is the war on terror a form of advertising? Do businesses use the war to there advantage? If so, how?

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