In response to David Collis' blog...

In regards to Panera Catering..."What about you, would you rather get a generic mix, or exactly what you want?"

I also enjoyed the way Panera did it's "catering", but I agree that it is really more of a delivery. Many catering company's usually do not let you order separate items, making it more of a large group purchase, but it was much more convenient to be able to choose what we wanted. I think if I was having Panera Cater a large event I would not have people choose what they wanted individually because I can see that getting confusing. I would probably just order large amounts for everyone to share. With a small order, such as within our class, I think it was nice that we all got to pick just what we wanted. I don't know if Panera should consider this "catering" though, because when I think of catering, I think of them coming and setting up the food and everyone sharing he same kinds of food. I think this is more of a delivery service.

Do you think this should be considered catering or delivery? Should Panera start doing a delivery service with a smaller minimum so you can order from home? Would you order Panera more often if they delivered?

Selecting A Good Brand Name

There are several very important factors that marketers must consider when selecting a brand...

1. The name should be easy for customers worldwide to say, spell and remember. Short and simple brands with the same word meaning worldwide usually satisfy this requirement, such as the laundry detergent, Cheer.

2. The brand name should indicate the products major benefits and suggest in a positive way the products uses and special characteristics; negative or offensive references should be avoided. Research shows that names that produce a positive benefit are more likely to be bought. Such as Dirtdevil which indicates it cleans up any dirt, versus a name that has nothing to do with cleaning, like the new vacuum, the Dyson ball.

3. The brand should e distintive. Without a distinctive brand, it will not stand out from all the other products. Marketers should find a brand name that is compatible with all products within there product line.

4. The brand should be designed so it can be used and recognized in all types of media. Whether through the radio, tv, or conversation the brand shouldbe easily recognizable. Such as the McDonalds, "golden arches."

Brand names are tricky and many companys have special teams that creat these names.

What do you think the best brand name or symbol is? Why?