In his post, he talked about how businesses are checking Facebook sites of new applicants as a way of doing a "background" check.
I agree with him that I think this is a little ridiculous and company's should not be using it as a way to choose to hire someone or not. Facebook is a way to connect with friends, share picture and keep in touch. If company's start using this as a way to check in on someone, it will no longer be fun or real. When I go on Facebook and post pictures, I usually don't monitor what I post. If I go out and drink with my friends and choose to put those pictures on my Facebook site that is my own choose and the company should not judge me on that. Also not everyone has a Facebook. Company's should not be able to decide on whether they are going to hire you based on what you do in your free time. If you get your work done and your not on company time, then what you do is your responsibility, not the company's.
So, in conclusion I agree that Facebook should not be used as a way for company's to do a background check and decide whether to hire someone.
Do you think it is right for a company to fire someone if they go on sites such as Facebook while at work, on company time?
March 3, 2010
Strategic Issues in Retailing
Consumers shop for many different reasons and there purchases may result from social and psychological influences. Because of this retailers must create shopping environments that influence purchases, keep products available and develop special marketing strategies...
Location- This is the most important issue for any retailer because it decides who and in which geographic area shoppers will come from. When choosing a location retailers look at many different factors. One thing they consider is the ease of movement within the area, this includes vehicle and pedestrian traffic, parking and transportation. Retailers also evaluate the characteristics of the area. This includes the size, shape and visibility of the building, plus what other stores are near the building, because multiple stores within an area will attract more customers. There are many options of locations for retailers, shopping centers are many stores connected in a specific area, grocery stores and various other local stores are usually found here. While other stores such as Wal Mart and Home Depot are usually free standing in there own area. Places like Subway choose locations virtually anywhere, including hospitals, schools and laundromats.
Retail Positioning is also a business strategy for many. Retail positioning involves identifying an unserved or under served market segment and serving it through s strategy that distinguishes the retailer from others in the minds of those customers. Many discount and specialty stores use this strategy to provide consumers with various budgets different items. This helps them gain market share at the expense of large department stores.
In order for any store to attract customers, they must provide a good store image. This includes the atmosphere as in the physical elements in the stores design that appeal to customers. Buy hanging posters in stores, using certain colors on walls, or providing certain elements stores can achieve a great store image and customers achieve a better buying experience. The Rain Forest Cafe provides a very unique store image. The whole restaurant is themed as a forest with big props and even live fish. It appeals to people of any age. The exterior image of a store plays a big role also. When people walk up to a store and there is trash outside, the windows are busted or anything else is not in good condition usually they are turned off and will not shop there. By providing a better outdoor environment and window displays they can attract customers.
What stores can you think of that have a good/bad store image? Have you ever not shopped at a store because of what it looked like?
Location- This is the most important issue for any retailer because it decides who and in which geographic area shoppers will come from. When choosing a location retailers look at many different factors. One thing they consider is the ease of movement within the area, this includes vehicle and pedestrian traffic, parking and transportation. Retailers also evaluate the characteristics of the area. This includes the size, shape and visibility of the building, plus what other stores are near the building, because multiple stores within an area will attract more customers. There are many options of locations for retailers, shopping centers are many stores connected in a specific area, grocery stores and various other local stores are usually found here. While other stores such as Wal Mart and Home Depot are usually free standing in there own area. Places like Subway choose locations virtually anywhere, including hospitals, schools and laundromats.
Retail Positioning is also a business strategy for many. Retail positioning involves identifying an unserved or under served market segment and serving it through s strategy that distinguishes the retailer from others in the minds of those customers. Many discount and specialty stores use this strategy to provide consumers with various budgets different items. This helps them gain market share at the expense of large department stores.
In order for any store to attract customers, they must provide a good store image. This includes the atmosphere as in the physical elements in the stores design that appeal to customers. Buy hanging posters in stores, using certain colors on walls, or providing certain elements stores can achieve a great store image and customers achieve a better buying experience. The Rain Forest Cafe provides a very unique store image. The whole restaurant is themed as a forest with big props and even live fish. It appeals to people of any age. The exterior image of a store plays a big role also. When people walk up to a store and there is trash outside, the windows are busted or anything else is not in good condition usually they are turned off and will not shop there. By providing a better outdoor environment and window displays they can attract customers.
What stores can you think of that have a good/bad store image? Have you ever not shopped at a store because of what it looked like?
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